Cost of a bad decision · high-ticket lead gen

How expensive is it to pick the cheap option?

Your numbers

Ad spend / mo

Avg Deal Value

Close Rate

Cost / Qualified Lead

Gross Margin

The levers · what each agency changes

With usQualified-lead lift

+25%

With usClose-rate lift

+15%

CheapQualified-lead drop

−15%

CheapClose-rate drop

−10%

Impact · 12 months · net of agency fees

Three paths, same ad budget

With us Lifts applied

—

— vs baseline

Baseline Today's run rate

—

$0 status quo

Cheap agency Drops applied

—

— vs baseline

Cost of the wrong decision

The full swing between picking us and picking the cheap option over 12 months.

—

Our fee / mo Auto — —

Cheap fee / mo

$/ mo

Flat. Doesn't scale with spend.

Fee delta / yr —

Swing ÷ Fee delta —